After more 5 years of photographing with Fujifilm equipment, I have switched to Nikon. It is a change that I have been considering ever since Nikon announced that they would release the 45 megapixel Z7 mirrorless full frame camera. Recently a sale on the Z7 camera and Nikon lenses gave me the excuse to make the switch. Selling my Fujifilm gear at used prices nearly paid for my brand new Nikon full frame gear!
Why did I switch? The main reason is that my photography outgrew APS-C cameras, and I was ready to take a step up to full frame. Unfortunately Fujifilm does not provide any full frame cameras, and has a strange anti-full frame strategy. Fujifilm's ecosystem just doesn't provide a good pathway for growth. Fujifilm’s answer to this is to "go medium format", which is nonsense. Medium format is twice the cost, size, weight, and is not made for wildlife and action photography.
After a few months with the Nikon Z7, I am so very satisfied and happy that I switched. The Z7 is very well built and handles incredibly well. Its ergonomics and button/dial placements have sped up my shooting process substantially. I really love being able to quickly control the entire exposure triangle with my right hand while shooting. No more moving my hands up to the top dials and missing a shot while doing so. I have also really enjoyed having 2 programmable function buttons on the front of the camera, and another custom button on my 24-70mm f/2.8 lens. I have also found that the size and weight of my new Nikon gear is slightly smaller than my old Fujifilm gear.
Some other things I have really enjoyed is the better ISO scale/performance, better dynamic range, the large number of Nikon lenses available, and being able to quickly switch between full frame and crop mode as my focuses vary from landscape to portrait to wildlife to macro.
Overall, I am very happy with my Nikon gear, but I will always look back fondly at my old Fujifilm cameras and lenses. They really got me back into photography with their retro styling, handling and film simulations.
However, if I was in a room of Fujifilm executives, I would tell them to abandon their weird anti-full frame strategy. There is too much of a gap between APS-C and medium format when it comes to cost, size, weight, speed and lens options. Their weird strategy of developing extremely large and expensive full frame equivalent lenses for APS-C cameras is just silly. As a result, they are losing photographers like me who liked Fujifilm, but were ready to take a step up advantage of full frame’s benefits.